About me

Before moving into ecommerce, I built experience across a range of roles that shaped my business mindset, commercial awareness and adaptability. For the past 12+ years, I've worked in digital marketing and ecommerce, growing alongside an industry that never stands still.

Throughout my career, I've worked with founder led brands across beauty, skincare, fashion, lifestyle and retail, helping businesses scale through strategic marketing, customer retention, storytelling and commercial planning. My experience includes everything from product launches and brand campaigns to email marketing, influencer partnerships, team leadership and multi channel growth strategies.

A significant part of my career was spent helping scale a fast growth ecommerce brand from start up to an internationally recognised business. As the company grew, so did my role. Progressing into senior leadership, managing teams, budgets and marketing strategy while driving ambitious revenue targets across multiple sales channels and markets.

That experience shaped how I approach marketing today: not as a collection of disconnected activities, but as a structured system that connects brand, product, customer experience and revenue.

Today, I support founder led ecommerce brands across Ireland and the UK that are already growing but want greater clarity, consistency and direction behind their marketing. My role is to help align channels, campaigns and activity into a clear, commercially focused plan that supports sustainable growth.

Over the years, I've found that growth rarely comes from doing more marketing. It comes from making better decisions, focusing on the right opportunities and ensuring every channel is working towards the same goal.

Think of me as a strategic partner, helping you move from reactive marketing to confident decision-making, structured growth and consistent performance.