Website, E-commerce & Digital Growth

Client: Skincare 
Services: Website Migration, E-commerce Strategy, Social Media, Paid Ads, Ongoing Support

I worked closely with this Skincare client for over a year and a half, providing ongoing digital support across their website, e-commerce, and marketing channels.

Our work began with a full audit of the existing website and digital activity. It quickly became clear that the WordPress site was creating technical and operational challenges that were holding the business back. After aligning on a clear strategy, we migrated the website from WordPress to Shopify, creating a more streamlined, scalable platform that better support growth.

The migration allowed me to simplify internal processes, improve site performance, and make the day-to-day running of the website far more efficient. Alongside this, I audited and managed the social media presence and paid advertising campaigns, ensuring all activity was aligned with the wider business goals.

Throughout the partnership, I provided regular hands-on support, ongoing optimisation, and strategic guidance as the business evolved, working as an extension of the team.

Result:
A simplified Shopify store, clearer digital strategy, improved marketing efficiency, and reliable ongoing support tailored to the clients needs.